We often get asked if we provide web design, and the answer is always absolutely! Though we established our reputation in print advertising design, many clients are not aware that we have been providing small to mid-sized businesses and organizations with professional web design services for over 10 years now (In fact, we designed and [...]
Small Business Marketing
One request we increasingly get from clients is adapting their print advertising design so it can then be used for their online marketing as well. One of the key differences is that print ads generally provide all the information in the ad, and ask you to take an action (at least a good print ad [...]
Your concept focusing too heavily on your product’s features instead of the benefits you offer potential buyers. People will respond because of the benefits out of your product, such as convenience, wealth, happiness, safety, intelligence, entertainment, etc. Customers are less responsive to features you put into your product, such as size, weight, durability, company experience, [...]
So you are about to invest a boatload of dollars to run your print ads. And there’s this question that’s been bugging you: is this going to work? Marketers have asked this question for years, but measuring print ad effectiveness can be very difficult. While it’s tempting to wait and see the impact of your [...]
Ad agencies talk about two kinds of ads: Direct Response versus Image, or “Brand” advertising. What’s the difference, and which one is right for you? Brand vs. Direct Response For any company, a ‘brand’ consists of all the visual, emotional, rational, and cultural images people associate with your product. The goal of image advertising is [...]
