Your concept focusing too heavily on your product’s features instead of the benefits you offer potential buyers. People will respond because of the benefits out of your product, such as convenience, wealth, happiness, safety, intelligence, entertainment, etc. Customers are less responsive to features you put into your product, such as size, weight, durability, company experience, [...]
Print Ad Design
So you are about to invest a boatload of dollars to run your print ads. And there’s this question that’s been bugging you: is this going to work? Marketers have asked this question for years, but measuring print ad effectiveness can be very difficult. While it’s tempting to wait and see the impact of your [...]
Ad agencies talk about two kinds of ads: Direct Response versus Image, or “Brand” advertising. What’s the difference, and which one is right for you? Brand vs. Direct Response For any company, a ‘brand’ consists of all the visual, emotional, rational, and cultural images people associate with your product. The goal of image advertising is [...]
