Here’s an interesting critique on the iPad. Since we don’t have one, I’ll have to take his word on it. But judging from Apple’s record, me thinks this will be a huge hit, and a great opportunity for advertisers. I never was a convert to the whole mobile phone advertising thing. I may still be [...]
Industry News
For years print has been the loser in a push-pull war against online advertising (OK so, maybe ‘pull-pull’). But the advent of the iPad may beckon the next chapter in this saga. This Boston Globe article highlights 2 Boston companies that are “looking to bridge their online, print, and broadcast branding on the iPad”. The [...]
According to the Newspaper Association of America, newspaper advertising fell to levels not seen prior to 1985 (below $25 Billion). Of course, I imagine if any newspaper publisher had a time machine they would happily dial back to then. The numbers themselves (28.6% drop in print revenue from 2008) is not a shocker – give [...]
They tried radio and print. That worked so well they are now getting into TV media. I never understood their choice to get into print and radio media. Sort of like Henry Ford wanting to diversify into the buggy whip industry. Maybe they will find more success with this. Read the story.
