For years print has been the loser in a push-pull war against online advertising (OK so, maybe ‘pull-pull’). But the advent of the iPad may beckon the next chapter in this saga. This Boston Globe article highlights 2 Boston companies that are “looking to bridge their online, print, and broadcast branding on the iPad”.
The nice thing is that unlike E-mail, pay per click advertising, banners, twitter, or mobile – the iPad provides a more hospitable format for your advertising message. One can picture that quarter page newspaper ad on an iPad version of the NY Times – in all it’s display-ad splendor.
