According to the Newspaper Association of America, newspaper advertising fell to levels not seen prior to 1985 (below $25 Billion). Of course, I imagine if any newspaper publisher had a time machine they would happily dial back to then.
The numbers themselves (28.6% drop in print revenue from 2008) is not a shocker – give me 10 minutes and I’ll give you 20 more industries with those numbers.
What I did find eye surprising is the breakdown between print revenue and online. Newspaper print advertising revenue was a smidge under $25 billion, while the ‘savior’ of the industry was bumping along at $2.7 billion. Read this at your own risk.
